CIPRES Phylogenetic Research Database
CIPRES pricing page listings
CIPRES linked in post showing image of invertebrates research

B2B, B2C, Marketing Strategy, Website Development, Lead Generation

Phylogenetic research database

When grant support for the CIPRES phylogenetic database was not renewed, the department needed to convert to a paid subscription and prepare to be self-sustaining. Our team developed a marketing strategy that centered around creating a multi-channel digital brand.

A subscription model was developed and operationalized on their existing systems, and a new front-end website was created for promotion.

We evolved their website from a static research portal to a marketing tool and added social media to further reach. Trial users are welcomed with email messaging and receive special promotions throughout their research journey.

CIPRES - UC San Diego
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Credential Master
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Drafting Cafe
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Olayinka Alawode

Marketing Manager
Nomad Internet

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