B2B, B2C, Marketing Strategy, Website Development, Lead Generation
Phylogenetic research database
When grant support for the CIPRES phylogenetic database was not renewed, the department needed to convert to a paid subscription and prepare to be self-sustaining. Our team developed a marketing strategy that centered around creating a multi-channel digital brand.
A subscription model was developed and operationalized on their existing systems, and a new front-end website was created for promotion.
We evolved their website from a static research portal to a marketing tool and added social media to further reach. Trial users are welcomed with email messaging and receive special promotions throughout their research journey.
Paula is a pro, and we are glad to have found her. She brings her wealth of marketing experience to bear to create a methodical, non-nonsense approach to getting marketing kicked into gear.
Timothy Ruff
We chose Pollock Marketing Group because of Paula’s organized and thorough approach. (Her) holistic vision left nothing out once she took a deep dive into our business. 
Ethan Andersen
I’m really impressed with Paula, she was very detailed in all aspects we talked about and I was wowed! I will definitely be reaching out to you again. Thank you
