CIPRES Phylogenetic Research Database
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B2B, B2C, Marketing Strategy, Website Development, Lead Generation

Phylogenetic research database

When grant support for the CIPRES phylogenetic database was not renewed, the department needed to convert to a paid subscription and prepare to be self-sustaining. Our team developed a marketing strategy that centered around creating a multi-channel digital brand.

A subscription model was developed and operationalized on their existing systems, and a new front-end website was created for promotion.

We evolved their website from a static research portal to a marketing tool and added social media to further reach. Trial users are welcomed with email messaging and receive special promotions throughout their research journey.

Client
CIPRES - UC San Diego
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